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Selling A House In Greater Toledo?  Want Top Dollar or a Fast Sale for your Real Estate in Toledo? 

You may not know if you should use a Real Estate Agent or try selling a house "For Sale By Owner".  

Can a Real Estate Agent really help you get more money?  

Can a Real Estate Agent protect you from a $10,000 mistake?

Read on for answers to these questions and more.  Then you can decide what is best for you!

You may have seen Homes For Sale By Owner? Is that smart? Is it safe?  How do you get comfortable letting strangers in your house?  What will the ads cost?  Will you have to pay advertising costs up front, before any money comes in? Do the "By Owner" real estate web sites guarantee results?  How will you keep family and belongings safe from prying eyes?  How long will it take to sell?  Should you paint?  Replace Carpet?  Repair something?  Will you get your money back?  Will you need a lawyer? A Home Inspector?  An Appraisal?  Title Work? 

Maybe you will try to do it all yourself?  Maybe you will get professional help?  Undecided? This web site may help you with that. Want to know what your home is really worth in today's market? Want a professional opinion about what to paint or replace? We can help you with that!

You may ask, why shouldn't I try it FOR SALE BY OWNER (FSBO)?  Maybe you can!  And maybe you will.  Maybe you have done it before and gotten lucky?  Then again, you might regret it.  It could be a $10,000 mistake.  About 20% of all homes on the market start out with the idea that the owner will run a FSBO campaign, placing a sign in the yard and running a few ads in the paper.  This approach works for about 3 in 10 who try it (more in some neighborhoods, less in others).  The other 70% of FOR SALE BY OWNER homes end up listed with a Real Estate Agent within a month or so.  This is sad because all the money spent on signs and ads while selling BY OWNER is wasted money.

Why does it usually turn out this way?  That is the $10,000 question!  Here is the answer.... 
Or several answers. 

  • First, Sellers often think twice about letting strangers into their home after the first few visits. 
  • Maybe a "buyer" spends too much time looking at your posessions, or talking about your children.  Maybe a "buyer gives the seller the "creeps" for some other reason?  
  • Third, sellers quickly realize that buyers willing to make offers on FSBO homes are usually looking for a deal, or even a steal.  Many FSBO Buyers buy and sell homes for a living.  They may be hoping to take advantage of somebody who does not know what their home is actually worth.  Many actually hope to take advantage of your inexperience in a complicatd transaction involving large sums of money.  Because most FSBO Sellers have not sold very many homes on their own, this is often the outcome. 
  • Fourth, the typical FSBO buyer will offer only 75% to 80% of the asking price - which is discouraging to most sellers (if they know what their home is really worth). 
  • Fifth, the seller is usually trying to "SAVE" the commission charged by a Real Estate Agent.  But this is a false notion.  You see, the FSBO Buyer is also trying to work an end run around the commission.  The two ends of the deal are almost always too far apart.  Buyer and seller never meet in the middle. 
  • Finally, a kindly Real Estate Agent persuades the owner to rethink the situation for peace of mind and to get better offers.

What else is there to think about?  Plenty!  First, Real Estate Agents tend to sell houses for 97% of the asking price while FSBO homes tend to sell for only 80% of asking price.  Second, If a home is well presented, and priced correctly, by a Real Estate Agent, it will be advertised on a dozen or so Real Estate Web Sites, and in the MLS System, and in the local paper, and in the Harmon Homes book.  Third, Some Real Estate Agents will email listing information to all the other agents in town, or hold a reception for all the other agents.  This helps agents learn about the new listing, so they get to know it and will present it to their buyers. Fourth, Real Estate Agents will supervise the buyers as they tour your home, providing an extra measure of security and peace of mind for the seller.  Fifth, the Real Estate Agent will generally have had the buyer pre-qualified, so they are not wasting your time tracking through your home with buyers who cannot afford to make a good offer.  Sixth, the Real Estate Agent will use professional marketing methods that tend to accomplish more showings per week.  Finally, a Real Estate Agent is likely to obtain an acceptable offer within 30 - 60 days if the home is presented correctly and priced correctly. 

Ask About our BEST PRICE ~ FASTEST SALE Real Estate Marketing Program. 

Which Agent is best for you?   How about the ones who sell the most houses!  Does that make sense?  Is it that simple? Probably!  If you ask the right questions you should be able to choose the right Real Estate Agent. 

How to interview a Real Estate Agent: Ask how many houses they have for sale right now.  How many houses did they sell last year?  How many houses will they sell this year?  Do they have letters or report cards from past clients?  The American Dream Real Estate Marketing Program will sell 30 to 40 houses this year. Clients give us good reports!  You will too!

Do all Real Estate Agents do this well?   Well, not quite. All Real Estate Agents are not alike!  The "AVERAGE" Real Estate Agent works part time, has 1 to 3 homes for sale at any one time, and sells about 6 homes a year.   But I have sold 30 in one year!. 

Properly priced and presented homes have been known to sell in less than a week

Qualifications:   Marketing Specialist Lonn Dugan has market leadership and national advertising experience.  He is a graphic designer, webmaster and was once a staff photographer for "Builder & Architect Magazine!  His photos, ads, and literature will help sell your home!   That could come in handy to produce a great offer for a nicer home.  

READY TO SELL NOW?  Already convinced?  Just Call Lonn at 419-654-5666 and schedule a FREE Consult.  You can review my American Dream Real Estate Marketing Program and get a FREE, printed Competitive Market Analysis (CMA).  The sooner you start, the sooner your home will be sold!  Call Today!

Still want to try FSBO (For Sale By Owner) ?  That is certainly an option, but the odds are very much against a good outcome.  FSBO Homes rarely get into the MLS system unless you pay about $500 for that ad alone.  Harmon Homes Advertising can cost several hundred more dollars.  Newspaper advertising can easily cost $200 a month.  All of this money is wasted if you start out as a FSBO and than convert to a Real Estate Agent assisted sale.  Even if you do get an offer, it will be from a buyer who is looking for a deal or a steal.  Most FSBO Buyers are trying to take advangage of somebody who has not sold very many houses.  The averge FSBO offer is only about 80% of asking price.

Ask yourself, would you rather get 97% of listing price (with help from a Real Estate Agent or team), or 80% (FSBO)?  Maybe you want to take your chances with a friend, or friend of a friend, who is a solo or  "Jack of All Trades" type agent?  That might work.  It works for some people.  But, don't you think you should at least look at our BEST PRICE, FASTEST SALE PROGRAM?  All we need is about 30 minutes of your time, at your convenience (day or evening appointments available). 

Think About It!    Does it matter which way you go?  Absolutely.  Most FSBO programs end up costing the seller money for ads and web site programs that only work about 10% of the time.  On your own, you might waste a lot of time, or sell for less than the best price.  The wrong agent will waste 6 months of your life by overpricing your home.  For fastest sale, at the best price, a Real Estate Agent with a TEAM OF SPECIALISTS is likely to be more help, getting you top dollar in the fastest amount of time! 

So, with all that said, I want to meet you before you decide.   I want to meet you before you waste any time or money.  Why?  Because I think it would be a shame for you to make your decision without getting the full story story.  I truly believe I can help you make more money, in less time, if you use my program. If I did not believe this, I would not be in the business I am in.  I have helped over a hundred people buy or sell a home!  With this much expertise, I am in a unique position to advise you as to what might work best.  If I cannot help you, I will tell you so. 

I make moving easier.  Call now and I will make your needs my top priority.  Call 419-654-5666 or send email info@retoledo.com 

BEST PRICE, FASTEST SALE Marketing Program is demonstrated in a no cost, no obligation meeting where we inspect your home and present printouts of sales prices for similar home sales in your area.  We will show you our marketing plan, and explore whether or not we can help you.  In the end, you will be the one who decides whether or not our system might be a good fit for you. Don't throw thousands of dollars away in a FSBO or by listing with the wrong Real Estate Agent.  At least agree to see our proposal before you make a decision.  Fees are always negotiable. We want to work for you!

More Online Help...  See http://www.fsbo-toledo.com for "How To" help with your "By Owner" campaign.   Also visit www.DuganSells.com and you will find FREE Articles, Sellers Tip Sheets, and lots of HOW TO information to help you understand the home selling process process, especially with the help of a Real Estate Agent. 

Better yet, ASK A PRO, Right Now!  Just Call Lonn Dugan RIGHT NOW with any questions you may have... There is No Cost and No obligation!  419-654-5666

 




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